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Bart Van Loo


Bart Van Loo is a seasoned consultant within the Dibiz team. With more than 30 years of experience in the digital world, he combines sharp analytical insight with a no-nonsense mindset and a deep understanding of what clients truly need to grow.

His career started with building websites and B2B extranets and evolved into web and campaign analytics at a leading advertising agency. This was followed by roles in digital advertising within the tourism sector (Pierre & Vacances Group, Center Parcs), data analytics and marketing automation at Deutsche Bank, and leading social media and digital advertising teams at BNP Paribas Fortis.

Later, Bart took on broader strategic responsibilities, including roles as Digital Sales & Experience Expert at Argenta, E-commerce Manager at DIGI Belgium, and Customer Journey Owner for the Xtra app and Collect&Go at Colruyt Group. This combination of strategy, execution and leadership enables him to both oversee and deliver complex digital journeys.

His expertise was further deepened through executive programs at Vlerick Business School (Take the Lead – Digital Transformation) and the Silicon Valley Product Group (Product Management – Create Products That Inspire). In 2024, Bart chose to apply his knowledge and experience as a consultant, supporting organizations that want to move forward with focus and impact.

Entrepreneurs and organizations engage Bart when they need:

  • a data-driven strategy that reaches and serves the right customers

  • someone who can successfully deliver complex projects involving many stakeholders

  • optimization of customer experience across physical channels, websites, apps and digital journeys

  • a partner who not only advises, but also defines concrete actions and delivers results within budget and timing

  • helicopter view to keep teams and stakeholders aligned from discovery to delivery

  • support in building and growing strong, autonomous teams

Bart is known as an inspiring motivator who brings complexity back to clarity. He visualizes, structures and translates strategy into concrete solutions. He addresses pain points directly and connects them to realistic, achievable improvements that are effectively implemented.

Outside of work, Bart finds energy in gardening and landscape design — a place where creativity and structure come together, and where effort leads to visible results.

In short, Bart helps companies move forward in a thorough, thoughtful and original way. With a sharp perspective, strong strategic insight and a clear focus on tangible results that continue to deliver value.