Ignace Decroix

Ignace Decroix is a researcher and speaker specializing in technology adoption, trust, and human-centered digital transformation. As co-author of Digital at Heart, a practical, management-oriented book on leading digital transformation, he translates his research into actionable approaches that help organizations understand why technology is—or is not—adopted in practice.

He is also the creator of the Adoption Intelligence Framework & Matrix, a model designed to help organizations diagnose and steer the underlying conditions for effective and sustainable technology adoption.

Organizations and business leaders turn to Ignace when they need to:

• understand the precise reasons why technology is embraced or resisted in the workplace

• diagnose the underlying conditions and trust levels behind technology adoption (via the Adoption Intelligence framework)

• steer digital transformation through a clear, human-centered management framework

• translate research insights into pragmatic strategies for their teams
  

For Ignace, successful digital transformation depends entirely on understanding the human factor and building trust in technology. Through his research, keynote speeches, and publications, he helps organizations turn technological complexity into lasting adoption.

In short: Ignace helps companies diagnose and steer technology adoption through a pragmatic, human, and evidence-based approach.