Introduction
At Dibiz, we see every project as a transformation story.
When an organization approaches us with a challenge, we don't immediately pull out a set of tools. We start by understanding the business model behind the project and the change they want to achieve.
The underlying business case was to set up an omnichannel sales approach.
Omnichannel sales as a growth model
The omnichannel sales approach was aimed at making every customer interaction—whether via digital channels, physical locations, or partner networks—feel consistent and valuable.
By correctly segmenting leads and customers, the company was able to:
tailor communication to needs and preferences,
provide transparent and efficient invoicing,
Encourage deeper engagement through structured partner programs.
This approach not only increased trust, but also ensured that partners, customers, and the business evolved together toward sustainable growth.
People & Business First
The turning point came when we focused less on systems and more on the business flow:
Who can participate?
How can people participate?
How do we communicate?
The answer was to design a smooth onboarding process.
Leads could register via email marketing and CRM forms. After validation, each affiliate received a personalized discount code to share with customers.
This created a win-win situation:
customers benefited from discounts,
Affiliates immediately saw value,
The business grew through reliable partnerships, because quality is more important than quantity.
Process optimization
Structure came before automation.
Leads were listed, tagged, and followed up via a clear CRM funnel. Contracts were signed, codes activated, and commissions tracked step by step.
In the early stages, a lot was still done manually and digitally, and that was a conscious choice.
By going through the process, bottlenecks could be identified and the customer journey refined.
Gradually, the workflow became smoother:
Affiliate registration, use of discount codes, commission tracking, and the creation of purchase orders were linked in a repeatable and automated cycle.
Technology-driven CRM integration
The CRM and email marketing modules became the backbone of the system, enabling segmentation, automated follow-up, and transparent reporting.
- Phase 1: Manual but structured digital workflows so that users can maintain control and learn to work with a new tool.
- Phase 2: Apply automation rules and add reporting with minimal effort.
- Phase 3: Full webshop integration with affiliate codes, sales, and payouts seamlessly connected in one system
This phased approach ensured that technology enhanced the service.
3 actions to test yourself
Redefine your “product” or service
Sometimes the value lies not in the tool, but in the service you design.
Get started easily
Run the first version manually before automating.
First, familiarize yourself with the tooling
Allow time to learn how to work with new technology. Don't start with customization right away.
Automate after adoption
Once the basics have been mastered, automation can follow. We only started with custom integrations once the business case was perfectly clear.
How do we know it works?
Less time spent on administration, more on growth
Affiliates join quickly and understand the process
Sales administration is traceable and transparent
Efforts are measurable and trackable
Conclusion
This project reminds us why we do what we do: guiding teams through a genuine transformation process.
It wasn't just about setting up a CRM or automating workflows, but about creating a new way of working together — one that was clearer, more motivating, and scalable.
That is what Dibiz stands for:
explaining the why,
how to structure it,
and making it possible with technology.
The result?
An organization that evolved from improvisation to controlled growth, and a team that is ready to take it one step further.