How Aforti built a scalable foundation that enables collaboration, efficiency and growth.
Commercial digitalization Process optimizationPartner & CRM structureAforti develops natural products rooted in years of hands-on experience and a deep commitment to quality and well-being..
When Pascal and Kenneth noticed how certain natural formulas enhanced their patients' treatments, the idea of developing a carefully curated range grew. In 2015, this led to the Branzinfort product line.
Because Aforti runs alongside the founders' main activities, efficiency is crucial. Every commercial step had to be clear, scalable, and frictionless.
The growing demand and manual way of working called for a clearly defined, scalable, and traceable commercial operation.
Demand for Branzinfort products grew, but commercial operations remained manual and time-consuming. Orders, follow-up, and communication were handled through various channels and required a lot of manual work.
Because Aforti operates alongside the founders' main activities, growth came under increasing pressure. There was a need for a scalable operation that would not create additional time pressure.
Partners were eager to join in, but managing applications, appointments, and commissions took too much time.
This shifted the challenge from selling products to making collaboration scalable.
Aforti needed a single underlying model that would bring partners, communication, and sales into sync.
One centralized way to track leads, partners, and orders.
Discount codes, commissions, and orders processed automatically without extra manual work.
Clear roles, expectations, and committees within a single scalable model.
A process that grows with demand, without sacrificing quality or simplicity.
Clarity in complexity.
Dibiz played a crucial role in streamlining Aforti's commercial growth.
Dibiz brings clarity to complexity.
They translate strategic choices into concrete flows, monitor priorities, and ensure that all partners involved—both internal and external—remain aligned.
They combine strategic insight with a hands-on, human approach.
Dibiz supports the founders, both in strategic decisions and in day-to-day operations. Not only in planning, but also in collaborating, refining, and adjusting.
Structure from lead to partner flow.
Understanding responsibilities and processes.
Foundation for a scalable sales and partner process.
Developing a transparent partner program.
Coordination of roles, agreements, and committees.
One uniform model used by all partners.
Automatic link between webshop, discounts, and commissions.
Peppol invoicing and administrative simplification
Less manual work, fewer errors
Redesign of commercial processes.
Flow from interest to repeat order.
Ready to support controlled growth.
Calm, direction, and scalability in an environment where time is precious.
What made the process with Aforti special was the need for clarity in an organization that was growing rapidly without wanting to become complicated. The strength lay in small, well-considered interventions that were immediately noticeable in daily practice.
We helped to unravel the commercial operation: Who does what? When? What happens to a partner or customer after initial contact? Which steps are logical, which are superfluous?
By making the operation visible and predictable, calmness was created and time and focus were freed up for further growth.
The guidance did not feel like an external project, but rather like a sparring partner who thinks along with me, helps structure things, and ensures that choices are in line with Aforti's reality. A partner who helps make choices, not just write plans.
The process grew alongside Aforti's evolution.
From insight to structure, by defining flows, clarifying responsibilities, and giving partners a clear role in the model.
From structure to implementation, by refining processes, streamlining communication, and keeping technical partners aligned in webshop, administration, and CRM links.
The result: greater clarity, less ad hoc, and a foundation that allows Aforti to continue building on their products, their partners, and their growth with confidence.