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Structured sales & delivery

How Codit evolved from custom work to a streamlined sales and delivery organization

Service modelsGrowth transformationOrganization

The Context

Codit is a Microsoft Solution Partner with expertise in data- and cloud-driven solutions.


Codit is a specialized IT services company with a strong reputation in complex integration and cloud projects. For years, the organization grew through deep expertise and custom-built solutions. Strong engineers and technical know-how were the driving force. As part of the Proximus Group, Codit combines entrepreneurship and technical depth with the scale and infrastructure strength of a major player.

That position creates clear opportunities. More and more customers are not only looking for project-based solutions, but for a broader, integrated service offering. From cloud and integration platforms to infrastructure solutions, managed services and end-to-end accountability. Codit has a clear ambition to support customers in a broader and more consistent way, closely aligned with Proximus’ offering.

To deliver on that ambition, the next growth phase had to be shaped deliberately: an evolution from a strong expert-driven model to a clear, scalable service organization, where sales, delivery and group services reinforce each other.

The challenge

Creating clarity within a broad service offering aligned with customer needs.

Codit was not at the start of a transformation, but in the middle of a deliberate acceleration.

From individual expertise to collective service strength.

From ad hoc custom work to standardized service models.

From strong sales narratives to consistent delivery.

The challenge was connecting existing strengths:

  • Maintaining flexibility and technical depth
  • Creating clear service models that are both distinctive and scalable
  • Aligning commercial customer needs with operational predictability
  • Ensuring information flow between sales, delivery and the customer

As a result, the transformation affected not only processes and structures. Roles, responsibilities and collaboration between sales, delivery, customer care and management evolved as well.

The Dibiz role

Clarity in complexity.

Dibiz supported Codit in making explicit and structuring what was already strong. 

We took a hands-on approach to designing and implementing the new service logic. Not as a theoretical model, but as a concrete foundation that sales and delivery use on a daily basis. From strategic intentions to service models that are sold, priced, and executed. From governance agreements to consultation structures that actually work.


Our focus was built around three pillars:

  • Clarity: what exactly do we sell, under which conditions, and with which expectations?


    • Service definitions developed with both sales and delivery
    • Pricing models and contractual frameworks translated into operational agreements
    • Customer segmentation linked to service levels and team capacity
​• Alignment: how do sales, delivery, customer care and finance structurally connect?

    • Processes streamlined from quotation to delivery 
    • Roles and responsibilities clarified and aligned
    • Governance structure set up and made operational

  • Workability: how do we ensure models don’t stay on paper, but are adopted in practice?

    • Templates, checklists and working agreements developed
    • Enablement sessions with sales and delivery teams
    • Quick wins identified and implemented immediately
Dibiz provided hands-on support: in service design sessions, in developing commercial and contractual frameworks, in coordinating with team leads, and in preparing enablement for sales and delivery.

Not alongside the organization, but inside it. Not as advice, but as implementation.

Clear and scalable service models

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Service definitions that are commercially strong and operationally feasible.

A strengthened bridge between sales, delivery & the IT office


Clear processes and agreements that align expectations from quote to execution.

 

Aligned organizational and governance models


Clarification of roles, responsibilities and decision structures across teams.

Integration with the broader service offering


Positioning Codit services in coherence with Proximus infrastructure and group services.

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A concrete roadmap toward further growth


From service design to enablement, onboarding, maturity build-up and continuous improvement.

Our added value

Clarity, direction and scalability in an environment where time is scarce.

What made this journey successful was not a single model or document, but how everything came together. It confirmed Codit’s maturity and ambition as a service-driven organization.  
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Dibiz brought clarity, structure and rhythm in a context with many strengths and high ambitions. Not by simplifying what is complex, but by making it manageable.

 Not by imposing direction, but by making choices explicit together.


The result is an organization that: 
  • Can serve customers more broadly and consistently
  • Translates its expertise into repeatable value
  • Is more strongly positioned within the Proximus ecosystem 

A partnership that supports Codit in its next phase of growth: with clear services, aligned teams, and a foundation that enables further scale and integration.